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1.5 hour
All ages
20 people
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The Art of Storytelling is a 4-module course designed to increase persuasion and influencing skills. It is an interactive workshop focused on structuring and crafting your story to inspire and effectively share information that sticks.
We use Mentimeter to engage effectively with our audience.
We offer our 4-module storytelling workshop, The Art of Storytelling, as an open group program lasting 8 hours. There are three pricing categories to choose from: Novice, Apprentice, and Master, depending on the level of additional coaching and mentoring included. Please contact us for more information about these pricing options.
We also offer tailored versions, both onsite and online. These can be delivered as a Storytelling Workshop (1.5 hours) or a Team Building Experience (1 hour). Examples of customised workshops include Commercial Storytelling, which combines storytelling training with team-building elements, Storytelling for Tourism, and Neural Storytelling for Students.
Please contact us for tailored versions of the Storytelling Workshop or Team Building Experience. The standard Storytelling Workshop can be booked directly through our website for €80 per person.
We did Storytelling workshops for following companies and educational institutions:
Here is the link to our podcast: Light in the Dark – Changing the world one story at a time
This foundational module sets the stage for all upcoming content. It provides an insightful introduction to the rich history of storytelling and highlights the critical role of adapting narratives to resonate with diverse cultures. You’ll explore the distinctions between personal narratives and the oral tradition of passing down folk tales and fables. Additionally, we will delve into common story structures and examine timeless "master plots" that shape storytelling across cultures.
In this module, you'll discover what happens in the brain when we tell and listen to stories. Whether you're using storytelling for entertainment, marketing, or to enhance your persuasive abilities, understanding these neurological processes will give you a significant edge. By the end, you'll have the tools to evoke emotions, build trust, and deeply engage your audience through your stories.
Here, you’ll learn how to use metaphorical stories to bypass logical resistance and reach deeper levels of influence. We’ll explore the psychology behind why metaphors are so effective, especially in disrupting entrenched behavior patterns. Additionally, you'll learn to recognize and avoid dead metaphors—those that have lost their impact—to keep your storytelling fresh and powerful.
In the final module, you’ll bring together all the elements of effective storytelling to create your own original narratives. You’ll learn how to build characters, infuse your stories with meaning and emotion, and shape them for maximum impact. We’ll also focus on identifying different narrative voices to ensure your message is delivered with clarity and authenticity. The module concludes with a story pitch, preparing you to seamlessly integrate storytelling into your everyday communication.
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