BY The Nightwatchman of Prague
The Art of Storytelling: Edition 10 You’ve said it, or heard it. “You don’t know what happened to me yesterday.” Nothing given away, and somehow the room leans in anyway. That’s a hook. You already use them, probably daily, without thinking about it. This edition is about doing it on purpose. What a hook actually […]
BY The Nightwatchman of Prague
A while back, we turned down a client. Their method was clear: tell a story that creates fear, use that fear to grab attention, then use the same fear to sell the service. We said no. It wasn’t a hard decision. But it stayed with me, because the method wasn’t wrong about how the brain […]
BY The Nightwatchman of Prague
What mirror neurons are, why they were found by mistake, and what they mean for every story you will ever tell. Welcome to edition eight of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: mirror neurons. A discovery made by accident in a laboratory in Parma. One that […]
BY The Nightwatchman of Prague
Why the most powerful stories are not the most painful ones. And why your brain knows the difference. Welcome to edition seven of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: vulnerability in storytelling. Why it builds trust. Why it triggers oxytocin. And why doing it badly can […]
BY The Nightwatchman of Prague
What neuroscience reveals about connection, storytelling, and the difference between feeling and doing. Welcome to edition six of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: empathy. We talk about it as if it is one thing. It is not. Understanding the difference between its three forms might […]
BY The Nightwatchman of Prague
The neuroscience of the Hero’s Journey — and why the oldest story structure in the world is also the most powerful one for your brain. Welcome to edition five of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: the Hero’s Journey. The single most powerful narrative structure ever […]
BY The Nightwatchman of Prague
The neuroscience of dead metaphors — and why one wrong word in a meeting can derail everything. Welcome to edition four of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. Last week we explored metaphors — the words and images that light the brain up, fire the motor cortex and […]
BY The Nightwatchman of Prague
And why the words we choose reveal more than we think. Welcome to edition three of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: metaphors. One of the most powerful tools in the storyteller’s toolkit. And one we use every single day without noticing. We named our company […]
BY The Nightwatchman of Prague
The most common objection I hear. And why neuroscience disagrees. Welcome to edition two of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week I want to address something I hear in almost every conversation with a potential client. “Storytelling sounds interesting. But we are too busy for that. […]
BY The Nightwatchman of Prague
A beginner’s guide to master plots. And why identifying them can change the way you communicate. Welcome to the first edition of our weekly newsletter. Every week I will share a small but powerful insight from the world of storytelling. Practical techniques, real examples and ideas you can use straight away. Whether you want to […]
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