Not All Vulnerability Is Equal

Not All Vulnerability Is Equal. Here Is What the Neuroscience Actually Says.

Why the most powerful stories are not the most painful ones. And why your brain knows the difference. Welcome to edition seven of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: vulnerability in storytelling. Why it builds trust. Why it triggers oxytocin. And why doing it badly can […]

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The three faces of Empathy

The Three Faces of Empathy. Why Only One Moves People to Act.

What neuroscience reveals about connection, storytelling, and the difference between feeling and doing. Welcome to edition six of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: empathy. We talk about it as if it is one thing. It is not. Understanding the difference between its three forms might […]

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You are already a hero

You are the hero… and will always be.

The neuroscience of the Hero’s Journey — and why the oldest story structure in the world is also the most powerful one for your brain. Welcome to edition five of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: the Hero’s Journey. The single most powerful narrative structure ever […]

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dead metaphors

Your Brain Stopped Listening. And You Did Not Even Notice.

The neuroscience of dead metaphors — and why one wrong word in a meeting can derail everything. Welcome to edition four of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. Last week we explored metaphors — the words and images that light the brain up, fire the motor cortex and […]

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metaphors

Light in the Dark. A Metaphor. A Company. A Way of Living.

And why the words we choose reveal more than we think. Welcome to edition three of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: metaphors. One of the most powerful tools in the storyteller’s toolkit. And one we use every single day without noticing. We named our company […]

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