BY The Nightwatchman of Prague
What mirror neurons are, why they were found by mistake, and what they mean for every story you will ever tell. Welcome to edition eight of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: mirror neurons. A discovery made by accident in a laboratory in Parma. One that […]
BY The Nightwatchman of Prague
What neuroscience reveals about connection, storytelling, and the difference between feeling and doing. Welcome to edition six of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: empathy. We talk about it as if it is one thing. It is not. Understanding the difference between its three forms might […]
BY The Nightwatchman of Prague
The most common objection I hear. And why neuroscience disagrees. Welcome to edition two of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week I want to address something I hear in almost every conversation with a potential client. “Storytelling sounds interesting. But we are too busy for that. […]
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