dead metaphors

Your Brain Stopped Listening. And You Did Not Even Notice.

The neuroscience of dead metaphors — and why one wrong word in a meeting can derail everything. Welcome to edition four of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. Last week we explored metaphors — the words and images that light the brain up, fire the motor cortex and […]

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metaphors

Light in the Dark. A Metaphor. A Company. A Way of Living.

And why the words we choose reveal more than we think. Welcome to edition three of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: metaphors. One of the most powerful tools in the storyteller’s toolkit. And one we use every single day without noticing. We named our company […]

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