You Don't Know What Happened to Me Yesterday

You Don’t Know What Happened to Me Yesterday

The Art of Storytelling: Edition 10 You’ve said it, or heard it. “You don’t know what happened to me yesterday.” Nothing given away, and somehow the room leans in anyway. That’s a hook. You already use them, probably daily, without thinking about it. This edition is about doing it on purpose. What a hook actually […]

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You are already a hero

You are the hero… and will always be.

The neuroscience of the Hero’s Journey — and why the oldest story structure in the world is also the most powerful one for your brain. Welcome to edition five of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: the Hero’s Journey. The single most powerful narrative structure ever […]

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