BY The Nightwatchman of Prague
The Art of Storytelling: Edition 10 You’ve said it, or heard it. “You don’t know what happened to me yesterday.” Nothing given away, and somehow the room leans in anyway. That’s a hook. You already use them, probably daily, without thinking about it. This edition is about doing it on purpose. What a hook actually […]
BY The Nightwatchman of Prague
A while back, we turned down a client. Their method was clear: tell a story that creates fear, use that fear to grab attention, then use the same fear to sell the service. We said no. It wasn’t a hard decision. But it stayed with me, because the method wasn’t wrong about how the brain […]
BY The Nightwatchman of Prague
What mirror neurons are, why they were found by mistake, and what they mean for every story you will ever tell. Welcome to edition eight of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: mirror neurons. A discovery made by accident in a laboratory in Parma. One that […]
BY The Nightwatchman of Prague
Why the most powerful stories are not the most painful ones. And why your brain knows the difference. Welcome to edition seven of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: vulnerability in storytelling. Why it builds trust. Why it triggers oxytocin. And why doing it badly can […]
BY The Nightwatchman of Prague
What neuroscience reveals about connection, storytelling, and the difference between feeling and doing. Welcome to edition six of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: empathy. We talk about it as if it is one thing. It is not. Understanding the difference between its three forms might […]
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