Not All Vulnerability Is Equal

Not All Vulnerability Is Equal. Here Is What the Neuroscience Actually Says.

Why the most powerful stories are not the most painful ones. And why your brain knows the difference. Welcome to edition seven of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: vulnerability in storytelling. Why it builds trust. Why it triggers oxytocin. And why doing it badly can […]

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You are already a hero

You are the hero… and will always be.

The neuroscience of the Hero’s Journey — and why the oldest story structure in the world is also the most powerful one for your brain. Welcome to edition five of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: the Hero’s Journey. The single most powerful narrative structure ever […]

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We Don't Have Time for Storytelling at Work.

We Don’t Have Time for Storytelling at Work.

The most common objection I hear. And why neuroscience disagrees. Welcome to edition two of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week I want to address something I hear in almost every conversation with a potential client. “Storytelling sounds interesting. But we are too busy for that. […]

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