BY The Nightwatchman of Prague
What mirror neurons are, why they were found by mistake, and what they mean for every story you will ever tell. Welcome to edition eight of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: mirror neurons. A discovery made by accident in a laboratory in Parma. One that […]
BY The Nightwatchman of Prague
The neuroscience of the Hero’s Journey — and why the oldest story structure in the world is also the most powerful one for your brain. Welcome to edition five of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: the Hero’s Journey. The single most powerful narrative structure ever […]
BY The Nightwatchman of Prague
And why the words we choose reveal more than we think. Welcome to edition three of our weekly newsletter. Every Wednesday, one storytelling insight you can use straight away. This week: metaphors. One of the most powerful tools in the storyteller’s toolkit. And one we use every single day without noticing. We named our company […]
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