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Why Your Brain Can’t Look Away From Disaster
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BY The Nightwatchman of Prague
- September 22, 2026 2:33 pm
- no comment
A while back, we turned down a client. Their method was clear: tell a story that creates fear, use that fear to grab attention, then use the same fear to sell the service. We said no. It wasn’t a hard decision. But it stayed with me, because the method wasn’t wrong about how the brain […]